Write Better Copy For Your Clients Instantly With This Technique
One of the best things you’ll ever start doing to create higher converting copy for your copywriting clients is something very, very few copywriters do.
What is it?
It's simply getting to know your clients better.
If you know your clients life, they become more of a “friend” to you. By doing this they aren't just another person giving you money, it's like writing to help someone you know personally.
And don’t you think if you were writing for one of your friends – and you knew that if your copy failed, he/she would go bankrupt – you’d write better copy?
That’s exactly why he does it!
If you start to understand your clients on a more personal and deeper level, you'll start to feel a strong dedication to make sure that copy is the best you've ever written.
By learning that his kids won’t be able to attend the best school in their area if your copy sucks – you’re going to work relentlessly to make sure his kids get the best.
By understanding that he’s on the brink of bankruptcy and if this one single promotion doesn’t produce a profit, his entire family will have to suffer the consequences and go through the painful process of divorce – you’re going to put every ounce of energy you have into making that copy work.
And if you discover they've been working their entire life at a job they hate but are only doing it because it's paying the bills (barely) and that they are giving it 1 last shot before they give up hope completely on achieving their dreams…you're going to write that piece of copy like you've never written before.
(and if these things WOULDN”T make you work harder/smarter…you shouldn’t be a copywriter. And you should start taking those sensitivity classes)
So do you see why it’s so important to really get to know your client and what’s going on in his life? The next time you interview a client, simply chit-chat with them for 5-10 minutes about what’s going on in their life.
Not only will they like you more as a person because you’re genuinely interested in them, but you’ll end up writing better copy every time.