The 5 Copywriting Tips For Beginners You MUST Understand!
These copywriting tips for beginners are not only for beginners, but also to help re-establish the basics even in the minds of more advanced copywriters.
It will be a quick one, since I’ve been extremely busy writing copy for various clients.
So to make it short and sweet, here we go:
5 Copywriting Tips For Beginners To Help You INSTANTLY Write More Persuasive Copy:
1) Features vs. Benefits – This is one of the most important aspects you need to know as a copywriter. If you're writing about the features of a product instead of the main benefits it'll give you prospect, you're copy is going to be weak…no matter what else you write about. Take something ordinary, such as a pencil, and try to write out 10 benefits of it on the right hand side of a paper – and 10 features on the left hand side. Here are 2 so you can get started.
Feature - Made of wood and lead.
Benefit - The wood helps you create a sharp tip for easier writing and the lead prevents breaking of the point.
Feature - 12 inches long
Benefit - You can use it multiple times without needing to replace it so you save money.
2) Write A Benefit Driven Headline - Most headlines suck. They really do. As a beginner, you should focus on trying to state a benefit in your headline. You honestly don't have to worry about writing a grand-slam piece of copy until you truly understand the thought process of your prospect and know how to break the rules a bit.
3) Write In Short, Concise Sentences – Another copywriting tip for beginners is to write sentences that are short, punchy, and to the point. If you see a lot of commas in your sentences, see if you can break them up into shorter ones.
4) Include a P.S. in EVERYTHING – P.S.’s are probably the third most important part of a piece of copywriting (behind both the offer and the headline). Everybody reads them carefully, so you absolutely must drive home the primary benefit of the product you're selling again. In offline print, NEVER include the price. You might be able to get away with it sometimes when you're online, but I honestly still wouldn't recommend it. People love to scan right to the bottom and if they don’t like the price – they’re gone.
5) Write In A Conversational Tone – This one is very important. Don't pretend you're writing to a crowd of people because you're not - you need to pretend you're writing to a single person. After all, you are! Only 1 person is reading your copy at a time…it's not like you're writing to a room full of prospects, right? Picture a specific person to write to - the "perfect" prospect - and start writing.
These copywriting tips for beginners should at least get you started on writing better copy. If you want more tips, just look around the blog for other posts and I’m sure you’ll find some gems in there that will make you a better copywriter.
Mastering the basics is essential if you want to become a better copywriter. If you want to be an amazing copywriter, the best piece of advice I can give you is to study copywriting tips for beginners until you get so sick of them you can't stand to read them anymore. Then it’s time to move into more advanced copywriting tips and propel your writing to the next level.
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