Writing and Speaking Hub

What is the most valuablepart of your article or blog post? Is it the introduction paragraph where you let your audience know what they are about to get? What about the body of the article where they have their problems solved or the resources box where you put your call to action?

The most important piece of real estate is your title. Get this wrong and you lose your hard earned readers in 3 seconds flat. Stop for a moment and consider how your audience will read through the material you have created for them. First, they read your title. If they find it interesting enough or has the potential to solve their problems, they will follow the link to continue reading.

Next, they will read the introduction paragraph. This might take 30 seconds depending on how fast they read or the length of text. The last test is the body of the article. Are you giving them what you promised?

In total, there are three gates for your reader to pass through before they get to where you want them to be. And that is the conclusion or bio box at the end with your call to action. If a reader chooses not to pass through any of these gates, then the article fails to meet that end goal.

For you as the writer, the critical gate is the title. This is what creates the all important first impression. You have just 100 characters to generate interest and get that all important click. With this in mind, I am bewildered as a site publisher how often people get this wrong. I get several requests to be a guest author on my sites with titles such as -

Pre-Menstrual Syndrome (PMS)? Are You Really Taking Care Of It Or Just Putting A Bandaid On It? Real Natural Solutions! Read This!

Core Value Eating

Muscle building

These are real titles I just pulled from my request list. It does not matter how persuasive the article is, I simply delete without reading it if it has a title like these. The PMS title is excessive and wastes valuable real estate with junk words. Putting ‘read this’ into a title is a quick way to turn off your audience.

The next two titles are not descriptive enough. The writer has only indicated the general market the article is describing. What benefit am I going to get by investing my time in reading this article? A title is not a classic ‘who dunnit’ where you keep everyone guessing.

If you are really bad at writing titles (and I think we all agree that we just reviewed 3 terrible examples), here is a simple writing template to help you create better titles. It won’t write fantastic titles for you, but if you go from a poor writer to an average writer, then your results will increase significantly.

Think about your article and then answer three questions -

1.What is your micro niche? Get as detailed as possible.
2.What is reader going to get?
3.What is the benefit to them for reading your article?

Lets apply this simple template to the PMS title we read earlier.

1.What is the micro niche – PMS pain
2.What is the reader going to get – 3 natural solutions
3.What is the benefit to the reader – put an end to premenstrual pain

Put it all together we get –

PMS Pain – 3 Natural Solutions To Reduce Premenstrual Pain

Now you have a starting point, play around with it a little if you want -

PMS Pain – How To Naturally Reduce Premenstrual Pain

PMS Pain – How To Naturally Reduce Premenstrual Pain With Few Side Effects

These are good titles. They are not great titles, but this simple template will give you far better results than trying to pack half of your word count into the heading.

Bulimia nervosa, is an eating disorder, which is often times confused with Anorexia Nervosa. Although the two "Nervos's", are similar Bulimia involves binge eating before intentionally starving the body by excessive excercise, laxatives, and more commonly vomiting. Due to the fact that Bing eating, and excessive excercise for example can be on a broad spectrum , there is a set of criteria that has been set out as a guideline for a patient to be diagnosed with bulimia. The criteria is listed below:  - The patient is of normal weight or overweight.  - The patient does not meet the diagnostic criteria for anorexia nervosa.  - The patient feels incapable of controlling the urge to binge, even during the binge itself, and consumes a larger amount of food than a person would normally consume at one sitting. - The patient purges him or herself of the recent intake, resorting to vomiting, laxatives, diuretics, exercising, etc.  - The patient engages in such behavior at least twice per week for three months.  - The patient is focused upon body image and the desperate desire to appear thin.

Although the end result in Bulimia involves food habits, the initial cause is due to a psychological issues and lack of self control. “Binge” and “purge” sessions are often times severe, and in often cases are only stopped when the individual is interupted by another person. The frequency of Bulimia varies by the individual, and can range from daily to weekly,etc. If you or someone you love is affected with Bulimia it is recommended that you take immediate steps to start getting control back, and eliminating the disorder.All the muscles are enveloped in membranes, and the fasciculi, or bundles and fibres of muscles, have their membranous sheathing. The brain and spinal cord are enveloped in three membranes; one nearest to themselves, a pure vascular structure, a network of blood-vessels; another, a thin serous structure; a third, a strong fibrous structure. The eyeball is a structure of colloidal humors and membranes, and of nothing else. To complete the description, the minute structures of the vital organs are enrolled in membranous matter.”

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Cheap advertising with little effort makes the main advantage of article marketing. The content is submitted to directories either individually or by using an article submission service. Even if many web users prefer to submit their articles manually so as to ensure better search engine rankings, there are lots of others who need to save time with submission, and therefore go for the automatic model.

With an article submission service, you will get your web content disseminated on more than 500 directories, which definitely brings a very high market exposure. The offer is pretty generous and even hard to refuse; hence, it is a good idea to shop around. And other than the regular article submission service extra features can be included in the package, such as access to ping directories, RSS submission or blog posts. The extra services usually come for free if you sign a contract for a comprehensive article submission service.

Do check the terms and conditions as well as the requirements before you choose an article submission service. First you need to fill in an order form and then you sign the contract. The articles you need to submit should be around 350 or 400 word long. Be careful with the links you incorporate in the body. Directories impose limitations, which means that you have to comply with strict regulations. The author bio box or the resource box will normally include two or three links.

If you use an article submission service, your name will be specified at the bottom of the page together with the submitter’s. It is important to have high quality materials to work with because the acceptance ratio is variable and sometimes an article cannot meet a certain category. Fortunately with an article submission service, you get access to lots of niche directories that you are not even aware of. It is the provider’s job to get take care of this.

Depending on the company you work with, you may or may not receive reports. You can work with a very good article service that only sends notifications on submitted data. The thing is that reports take a lot of time, and many companies do not find it profitable to carry on with such tasks. Anyway, you should not expect results overnight because it takes time for article submission to work. Once it gets approved in the directory, Google indexation follows. You should expect results from an article submission service at least four months after the tasks are complete.

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Learn to enjoy life by overcoming shyness which causes you discomfort in social situations. Shyness affects different people to different degrees. If you feel awkward when you deal with new people and find it difficult to converse with strangers, you can get on the path of solution to this problem right now.
If you have ever wondered why some people are so confident and find the right words to say in any situation, and have wished to become like them, there is quick solution to reach this state of mind.

Shyness is not a trait of character you have inherited. Since it is a learned behavior,it can be changed, even if it seems difficult at the begining. You have to learn to behave confident and feel at ease.

Hypnosis can work at subconscious level, where patterns of shy behavior are deeply set. It can help you re-educate yourself and avoid being caught in the maze of self-conscious behavior that is responsible for your shyness. By using hypnosis you can relax and absorb the positive suggestions to feel in control of situations in life.

Easier than any conscious effort to educate yourself to become more socially adept, an audio hypnosis session will infiltrate your mind and give you the tools to fight social anxiety. It will help you erase the old, useless patterns of anxiety with a relaxed state of mind which will change the way you respond to the ouside world.
You can unleash your spontaneity and get rid of all the anxiety. You will infact begin to enjoy socializing with others. You will be surprizedamazed at how quickly you will adjust to any new situation and relationship. All you have to do is listen to the tape and let hypnosis do the rest. You will not have to feel shy or isolated again and all your creative thoughts and feelings will come to the fore.

Each time you listen to Overcoming shyness and social anxiety you will notice that
• you will surprise yourself and others with your spontaneity
•  you feel so much more relaxed in all kinds of social situations
•  your old anxiety just doesn’t seem to happen any more
• you begin to enjoy socializing with others
Get Hold of Overcoming shyness Hypnosis program and use it, then you will slowly start enjoying being with other people

Many web developers begin building their online empire by handling most of the jobs themselves. From content writing and SEO to submitting articles and managing the business, you can be your own master. Writing articles is no easy thing, and it is important to assess your skills well before trying your hand at writing. I will recommend a plan for you to follow when producing fresh content. Treat it as a starting point, and a necessary step to move forward to superior business levels.

Keywords rule!

Make a list of the most relevant keywords for your domain of activity. Make each keyword or key phrase a topic for your article. Why should you stick to a single keyword? Search engines index pages better when they deal with one keyword in particular, and the resulting material is also more reader-friendly. In  article marketing, the use of a singular keyword keeps the content transparent, clear and easy to follow.

Article length

Is there a basic rule for the length of the articles? Well, an article should be between 300 and 600 words long to correspond to the basic rules of article marketing. The perfect length seems to be 400-500 words because you don’t want to leave the reader frustrated because he/she hasn’t got enough information. If you use a text editor, you will be able to check the number of words for a specific piece of content.

Keyword density

Keyword density also causes lots of difficulties because it is insufficiently understood. The repetition of a keyword in content is not a good strategy to increase your page rank. Your content will be qualified as search engine spam, and you will suffer penalties from Google if you have a too high keyword density (over 4%). Gimmicks don’t work with Google, and they are not an option for serious article marketing. Seven or eight mentions of a keyword in a 500-word article will do, particularly if you have secondary keywords to place here and there.

The title and the content structure

In order for article marketing to be successful, you need to come up with some catchy titles for your materials, something to stir the reader’s curiosity. Make sure to include the keyword in the title so that you make the article easier to index by the search engines.

The content structure needs to be keyword focused but totally reader friendly. The information has to flow naturally, the paragraphs should be short enough to read and the rules of coherence have to be thoroughly followed.

The author’s resource box

Besides your pen-name or real name, the author’s box has to contain a link to your website and a good optimization. You can write a few things about yourself, such as your work history but you have to make sure that it is well optimized.

If you want to submit articles to web directories, then, you have to provide some interesting content that people will want to use. When you submit articles your objectives are very clear: you target a peculiar market segment for the clear purpose of improving business. Article marketing depends on this strategy. Yet, there are a few things you should be aware of before you submit articles. Keep the following issues in mind when developing your article marketing tactics.

There are rules and requirements that have to be met in order to submit articles to directories. You should submit articles only after carefully checking those. Relevant links with anchor text is what interests you under the circumstances and you should do your best to achieve them. Newbies make the mistake of publishing the same content on their home page as well as on article directories which leads to the so called duplicate content. The search engine penalties for duplicate content are very severe and you risk to fail approval under the circumstances.

There are special rules for the number of links that you are allowed to incorporate in the article content.  In general, three links are more than enough to ensure good traffic to the business web site and still follow the policy of web directories. Pay attention to the risk of turning article marketing into SPAM, because lots of the web content turns into unsolicited mail messages. Do not publish your email when you submit articles so as to reduce the incidence of SPAM. Or you can have an email account created for this very purpose.

Improve the quality of traffic by submitting articles manually. Softwares sometimes submit articles in pretty irrelevant web directories, and there is hardly any gain in that. You should make it a rule to submit content regularly; traffic improves only if you provide fresh material on a constant basis, thus gaining more and more backlinks.

To conclude, here are the main advantages that result from article marketing. Thus, when you submit articles you gain life-time links, extensive exposure for your web page, interested visitors to your web site and you save money by keeping the use of other advertising patterns minimum. You will continue to spread the word about your company in the most efficient of ways if you continue to follow some quality standards for how you write and submit articles.

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Web content is what search engines like most. Almost any query conducted online depends on it. Considering these aspects, article marketing as the practice of writing web content for informative and advertising purposes has turned into a regular activity for lots of web marketers. The benefits of implementing a good article marketing strategy are very numerous, since, besides advertising, the marketer improves the credibility of the business, increases traffic and visibility on the search engine result pages.

The business objectives usually influence the type of article marketing strategy to use as well as the ways to implement it. If you understand the objectives that underlie the creation of the article marketing strategy, you receive the answer to problems such as how to make the articles, where to submit them and how to create the author resource box.

Fresh Informative Materials

Informative content needs to increase the level of relevant traffic to your web site. This means that the article marketing strategy targets the web surfers who are most likely to perform some form of transactions once they reach your website. Variation of content or fresh material will often be an issue. Even if you rely on a single article marketing strategy that has previously worked, you still need to commission a constant article flow to maintain an optimal traffic level.

Keywords Make the Rules!

You should have good writing skills if you want to go through all the steps of the article marketing strategy on your own. Not everybody can be an author. In very many cases, web developers don’t have enough time to do the writing themselves, and hire professionals for the task. Choose the keywords and build your web materials around them, regardless of who writes them. The topic of the article as well as the content will thus develop out of these specific terms.

The Resource Box

Carefully plan the resource box or the end of the article, which should normally include your contact details. Depending on the web directory with which you work, there will be limitations to the number of links that you are allowed to include in the article content. When reading the resource box, the web surfer should feel encouraged to click on the link and navigate to your web page; therefore, you have to pay attention to the way you organize this paragraph. Don’t forget to mention your name too! It’s professional and it gives credibility!

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Chances are you struggle (like I do) with finding good keywords. Actually I can find loads of keywords. The problem is though that most are next to useless, or at least seem to be.

I always believed that Google’s keyword tool gave highly accurate results. I mean, they wouldn’t be telling fibs about their data, would they? Turns out they do and they don’t.

What you see (the data) is not what you get. It would have been correct at some point though. The answer to this particular enigma came to me almost accidentally.

I went for a key phrase with around 5,000 pages competing against it. Great I thought, I can nail that. I put out probably thousands of articles.

Pretty soon I noticed over 9000 competitors. I was shocked at this huge difference. Looked like it was going to be hard work. I was relieved to see that an awful lot of these competitors were showing my articles.

My point being is that I’d have swerved this keyword if I had seen nine thousand competitors. As a lot of them were mine (or had my article on) I was competing against my self most of the time. A great result in the end for that key phrase.

I knew I wasn’t going to get lucky all the time so I decided to try a keyword research service. Getting a daily list of quality keywords sent is something that appeals to me. I calculated the cost against the time it would take me and it seemed a value for money concept.

Of the keyword research services on offer I opted to try Travis Sago’s Instacash. Let’s face it, Travis is THE bum marketer. And bum marketing really appeals to me.

It takes me an hour or two to come up with a couple of decent keywords. Getting them delivered is a huge help. Two hours or so to me is quite valuable. Put that couples hours saved against the daily cost and it adds up to value.

Outsourcing, outsourcing, outsourcing. Seems to be all you hear from the gurus of internet marketing. I reckon there’s not much difference here. Outsourcing my keyword research to someone else.

You can find out just how the trial went over at my site. Earlier I mentioned that I ended up with thousands of articles on websites for a certain keyword. I’ll show you how I did that at my site.

KeywordResearchService.org

Every posture has applications with regards to martial arts. You just have to find an instructor that is adept in explaining it all. Don’t settle with teachers that are fixed in one structure. An instructor who is skilled enough can teach you wide assortments of defenses and attacks. Practice is a durable way of perfecting a specific move. You first start with your techniques. Through the practice of Push Hands, you can be trained about dynamics of the body and balance. It can be curtailed like that of the Judo enthusiasts. Once Push Hands techniques are learned, you can naturally convert it as a form of martial art self defense or in an offensive manner. Now, if you already have joined any kind of martial art before, Tai Chi can be pretty effective in reconstructing your skill and enhancing it into something that can be translated as an improvement and a challenge.

Even though it was already stated several times now, people who are attracted to Tai Chi never consider it as a kung-fu type but as a form of relaxation and meditative process. And some would rather follow the crowd than make a jump out of the ordinary and consider other options that the exercise can be applied to. Practically, Tai Chi is not a martial art BUT can be applied as one. You can't be a black belt by being an expert in every Tai Chi strategy and movement, though the principles of fundamentality are always present. But if your teacher is really good, he or she can make you learn specific Tai Chi techniques and add-ons that will make you a better martial artist. Like the one with Push Hands. It needs a specific kind of softness, pushing, yielding, pressing, neutralizing and rooting. These are only very few to mention but will greatly help you to become more potent.

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If you aren’t a guru then you may (like me) find keyword research difficult. I can find keywords all day long. Most of what I find are useless though.

I thought the data from Google’s keyword tool was always bang on. After all, they should be giving out accurate info. Sadly, that’s not always how it goes.

The data returned isn’t accurate. However it would have been when they collated it. The answer to this particular enigma came to me almost accidentally.

I was going for a keyword that had roughly five thousand competing pages. I was feeling confident enough to rank well with this one. I put out probably thousands of articles.

Soon after I noticed Google telling me there was about 9000 competing pages now. I could hardly believe that. Had there been some mistake? It turned out that my articles were showing on these sites and ranking for the keyword.

My point being is that I’d have swerved this keyword if I had seen nine thousand competitors. As a lot of them were mine (or had my article on) I was competing against my self most of the time. A nice situation to be in!

Anyway, I decided to give a keyword research service a try as I couldn’t count on getting lucky every time. I was looking to get some decent keywords delivered on a daily basis. Balancing cost against time taken (by me) seemed to prove it could be a valuable asset.

Of the keyword research services on offer I opted to try Travis Sago’s Instacash. Let’s face it, Travis is THE bum marketer. Bum marketing only costs my time so it’s my kind of marketing.

It takes me an hour or two to come up with a couple of decent keywords. Getting them delivered is a huge help. An hour or two of my time is highly valuable to me when all I have is time. If I put the time saved up against the daily cost it shows clearly there’s value to be had.

Outsourcing, outsourcing, outsourcing. Seems to be all you hear from the gurus of internet marketing. I see this as nothing more than that. Outsourcing my keyword research to someone else.

You can find out just how the trial went over at my site. Earlier I mentioned that I ended up with thousands of articles on websites for a certain keyword. I’ll also tell you how I did that at my site.

KeywordResearchService.org