Are You Making These Common Link Building Mistakes
Monday, June 21st, 2010Any experienced marketer will tell you how important link building is in SEO. The only real issue is getting high quality backlinks from good and relevant websites. So the process of building links can take a lot of time and requires certain costs. Of course you don’t want to have wasted any time or money, so it’s important to build links with caution to prevent any mistakes. There are mistakes that are easily avoided with the right knowledge and action. We’ll take a good look at these mistakes that can cause problems for you.
One of the biggest mistakes that webmasters make is getting backlinks coming from irrelevant websites that have absolutely no connection to the subject of your site. You need to focus on building backlinks from sites that contain the same or similar keywords or niche topics to your own. For example, if you have a site all about dating, finding backlinks from a gardening site is pointless. You won’t be doing your site any good. It can sometimes be a little harder to find quality websites in the same niche as your own, but it can be done. Even if you’re only in a small niche, you’ll still be able to find a high number of relevant sites to suit your link building needs. Type in your own niche’s keywords into a search engine and you’ll be surprised how many other sites are out there with similar topics to your own. Email the webmasters of these sites directly and ask them about getting a backlink to your site from them. Many people don’t like the idea of asking webmasters for links, but it really is one of the better ways to get the links you need. Be prepared to spend a little time establishing communication with other webmasters, but your efforts will show results. It’s better to be patient and have relevant sites link to you rather than having the irrelevant ones.
Another common link building mistake is trying to get your link on a page full of other links. However, you’ll get better value from a backlink on a page that isn’t loaded up with hundreds of other links to every other site within your niche. Many of these pages happen to have 200+ backlinks and having your link among all these links wouldn’t make much of a difference. Unfortunately, some sites and directories use “nofollow” tags with any backlinks they add to those pages. Your backlink will only count if you can get the webmaster to agree to not add “nofollow” tags to your link, otherwise it’s worthless.
You can optimize your backlinking by simply avoiding the mistakes discussed in this article. These simple but costly mistakes are easy to fix and avoid now that you know about them.
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