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Subliminal Advertisment Reviews Over the Years

subliminal adverts

This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why marketers use them and how exactly they influence us.

If you look across the advertising world you will see countless examples of subliminal adverts from all markets and different kinds of products. Everyone from coca cola, to local nightclubs, to bakers are using subliminal suggestions in their ads!

These tyles of adverts are arguably a little manipulative; they basically give an extra depth. Often your’e not aware of the hidden messages, but they still get interpretated by your mind all the same. Other times you may see an advert wondering what’s the matter with it, or what is not quite right about it – perhaps even being a little mesmerised!

These adverts try to suck you in, to keep your attention for a longer period of time than other adverts, and to firmly lodge the image in your mind. Often the easiest way to do this is to link the product to sex. This is can be as obvious as putting a beautiful girl in the advert, perhaps even with only a few clothes on. But sometimes the message is better hidden, i.e. subliminal.

For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. She is not naked in the regular sense, but she is made out of ice. At first glance she is not visible but she will still be registered by your unconscious mind – if you look for longer you fcan see the outline of the female hour glass shape lying on her side, even the head and hair dangling down.

 

In an ever so slight way you are “attracted” to the product, and the brand. It turns Coca Cola into a “sexy” product,. Perhaps just one advert like this won’t do much. However, when these types of adverts are done all the time and regularly refer to the female form they do start to make an impack and the brand gets linked to the female form, and in a way sex. The final outcome is that Coca Cola is seen as a young, sexy brand, used by beautiful people.

It’s not just Coca Cola using subliminal messages, they can be seen everywhere. For more subliminal advertisementexamples visit our visual subliminal messages blog.

This entry was posted on Tuesday, April 14th, 2009 at 10:34 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.